MainStreet Dayton is partnering with TN Driving Innovation to host a discussion focused on business marketing, and it is open to current and aspiring business owners.

The “fireside chat” will feature restaurateur Jason Bowers on Thursday, Sept. 5, from 5:30 to 7 p.m. at 107 Main Street in downtown Dayton.

“We’re ditching the boring marketing principles and instead learning from someone who’s been there,” officials said in released statement.

The discussion aims to help answer questions, such as: How do I get started, and who are my customers and how can I reach them?

After graduating from Bryan College Bowers and his friend Matt Skudlarek started small with a basement location and a Panini press. In a few short years, they literally built their restaurant from the ground floor up. Bowers is now the co-owner of three Chattanooga-based restaurants: The Bitter Alibi, the Fix and the Daily Ration.

While they may be best known for their great food and exceptional service, Bowers and team are also experts at building a loyal following of customers. Bowers will share his startup story and best tips for marketing and growing your business.

While free to attend, space is limited and will require an RSVP to secure a spot. Contact Allison Wolfe at Allison@tndrivinginnovation.com or 423-653-5736 to find out more information.

Driving Innovation is a mobile program that supports economic and workforce development in Tennessee’s rural communities. Funded by the Governor’s Rural Task Force, Driving Innovation works in 55 counties across the state.

Driving Innovation has three mobile innovation labs focused on STEAM education, entrepreneurship and small business support, and community placemaking. These mobile labs tour the state and equip rural areas to support small business owners, advance STEAM education, and enhance their community’s spaces. Find more information at TNdrivinginnovation.com.