50 most popular food and snack brands
Stacker analyzed data from research and analytics firm YouGov to see which of the 50 food and snack brands in the United States are most popular.
50 most popular food and snack brands
Updated
From Oreos to Doritos to Reese's Pieces, food and snacks are an integral part of our lives. We eat them when we're headed to the movies, when we're killing time between meetings, and to fuel up in between larger meals. But not all snacks are created equal. Some are beloved only by a few, while others are so popular they've become a part of the cultural fabric.
Per a summary of a roundtable discussion published in the peer-reviewed medical journal Advances in Nutrition, Americans eat an average of 8 pounds of candy annually. Another sign that desserts are the preferred snack of choice? Six of the top 10 brands on this list are of the sweet persuasion rather than salty.
Stacker analyzed data from research and analytics firm YouGov to rank the 50 most popular food and snack brands in the U.S. as of the fourth quarter of 2022. Brands were ranked based on YouGov's overall positive opinion score, which measures the percentage of positive responses among those surveyed. Scores are also broken down by generation. Some brands appear more than once on this list because YouGov may break the brand down by specific snacks—such as Reese's Pieces or Hershey's Kisses.
Read on for a look at some of the most popular food and snack brands in the United States.
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#50. Honey Nut Cheerios
Updated
- Positive opinion score: 71%
--- Popularity among boomers: 66%
--- Popularity among Gen X: 76%
--- Popularity among millennials: 70%
#49. Rice Krispies Treats
Updated
- Positive opinion score: 71%
--- Popularity among boomers: 70%
--- Popularity among Gen X: 68%
--- Popularity among millennials: 75%
#48. Milky Way
Updated
- Positive opinion score: 71%
--- Popularity among boomers: 77%
--- Popularity among Gen X: 70%
--- Popularity among millennials: 69%
#47. Reese's Pieces
Updated
- Positive opinion score: 71%
--- Popularity among boomers: 70%
--- Popularity among Gen X: 73%
--- Popularity among millennials: 72%
#46. Tostitos
Updated
- Positive opinion score: 71%
--- Popularity among boomers: 70%
--- Popularity among Gen X: 74%
--- Popularity among millennials: 75%
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#45. Goldfish
Updated
- Positive opinion score: 71%
--- Popularity among boomers: 75%
--- Popularity among Gen X: 70%
--- Popularity among millennials: 69%
#44. Orville Redenbacher's Popcorn
Updated
- Positive opinion score: 72%
--- Popularity among boomers: 74%
--- Popularity among Gen X: 75%
--- Popularity among millennials: 68%
#43. French's Mustard
Updated
- Positive opinion score: 72%
--- Popularity among boomers: 79%
--- Popularity among Gen X: 74%
--- Popularity among millennials: 70%
#42. Jif
Updated
- Positive opinion score: 73%
--- Popularity among boomers: 76%
--- Popularity among Gen X: 76%
--- Popularity among millennials: 69%
#41. Lifesavers
Updated
- Positive opinion score: 73%
--- Popularity among boomers: 78%
--- Popularity among Gen X: 77%
--- Popularity among millennials: 64%
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#40. Land O'Lakes (butter)
Updated
- Positive opinion score: 73%
--- Popularity among boomers: 83%
--- Popularity among Gen X: 77%
--- Popularity among millennials: 63%
#39. Kraft Foods
Updated
- Positive opinion score: 73%
--- Popularity among boomers: 80%
--- Popularity among Gen X: 74%
--- Popularity among millennials: 68%
#38. Oreo Cookies
Updated
- Positive opinion score: 73%
--- Popularity among boomers: 77%
--- Popularity among Gen X: 75%
--- Popularity among millennials: 66%
#37. Smucker's
Updated
- Positive opinion score: 73%
--- Popularity among boomers: 81%
--- Popularity among Gen X: 79%
--- Popularity among millennials: 66%
#36. Fritos
Updated
- Positive opinion score: 73%
--- Popularity among boomers: 78%
--- Popularity among Gen X: 72%
--- Popularity among millennials: 71%
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#35. Cheerios
Updated
- Positive opinion score: 73%
--- Popularity among boomers: 75%
--- Popularity among Gen X: 72%
--- Popularity among millennials: 73%
#34. Ghirardelli
Updated
- Positive opinion score: 73%
--- Popularity among boomers: 74%
--- Popularity among Gen X: 72%
--- Popularity among millennials: 76%
#33. Chiquita
Updated
- Positive opinion score: 74%
--- Popularity among boomers: 84%
--- Popularity among Gen X: 76%
--- Popularity among millennials: 66%
#32. Nabisco
Updated
- Positive opinion score: 74%
--- Popularity among boomers: 79%
--- Popularity among Gen X: 72%
--- Popularity among millennials: 71%
#31. Twix
Updated
- Positive opinion score: 74%
--- Popularity among boomers: 70%
--- Popularity among Gen X: 84%
--- Popularity among millennials: 70%
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#30. Kellogg's
Updated
- Positive opinion score: 74%
--- Popularity among boomers: 82%
--- Popularity among Gen X: 75%
--- Popularity among millennials: 72%
#29. Chips Ahoy!
Updated
- Positive opinion score: 75%
--- Popularity among boomers: 75%
--- Popularity among Gen X: 71%
--- Popularity among millennials: 78%
#28. Frito-Lay
Updated
- Positive opinion score: 75%
--- Popularity among boomers: 81%
--- Popularity among Gen X: 74%
--- Popularity among millennials: 71%
#27. Campbell's
Updated
- Positive opinion score: 75%
--- Popularity among boomers: 79%
--- Popularity among Gen X: 78%
--- Popularity among millennials: 71%
#26. Land O'Lakes
Updated
- Positive opinion score: 75%
--- Popularity among boomers: 84%
--- Popularity among Gen X: 73%
--- Popularity among millennials: 72%
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#25. Lay's Chips
Updated
- Positive opinion score: 75%
--- Popularity among boomers: 78%
--- Popularity among Gen X: 74%
--- Popularity among millennials: 75%
#24. Cheetos
Updated
- Positive opinion score: 75%
--- Popularity among boomers: 76%
--- Popularity among Gen X: 77%
--- Popularity among millennials: 76%
#23. Snickers
Updated
- Positive opinion score: 75%
--- Popularity among boomers: 81%
--- Popularity among Gen X: 78%
--- Popularity among millennials: 70%
#22. Nestle Toll House
Updated
- Positive opinion score: 76%
--- Popularity among boomers: 81%
--- Popularity among Gen X: 76%
--- Popularity among millennials: 73%
#21. Pringles
Updated
- Positive opinion score: 76%
--- Popularity among boomers: 67%
--- Popularity among Gen X: 77%
--- Popularity among millennials: 81%
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#20. McCormick
Updated
- Positive opinion score: 76%
--- Popularity among boomers: 87%
--- Popularity among Gen X: 74%
--- Popularity among millennials: 73%
#19. Ruffles
Updated
- Positive opinion score: 76%
--- Popularity among boomers: 79%
--- Popularity among Gen X: 77%
--- Popularity among millennials: 77%
#18. Dove
Updated
- Positive opinion score: 76%
--- Popularity among boomers: 78%
--- Popularity among Gen X: 76%
--- Popularity among millennials: 73%
#17. Planters
Updated
- Positive opinion score: 76%
--- Popularity among boomers: 88%
--- Popularity among Gen X: 79%
--- Popularity among millennials: 64%
#16. Quaker
Updated
- Positive opinion score: 76%
--- Popularity among boomers: 83%
--- Popularity among Gen X: 76%
--- Popularity among millennials: 71%
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#15. Reese's
Updated
- Positive opinion score: 76%
--- Popularity among boomers: 83%
--- Popularity among Gen X: 81%
--- Popularity among millennials: 69%
#14. Dove (chocolate)
Updated
- Positive opinion score: 76%
--- Popularity among boomers: 83%
--- Popularity among Gen X: 73%
--- Popularity among millennials: 76%
#13. Heinz Tomato Ketchup
Updated
- Positive opinion score: 77%
--- Popularity among boomers: 74%
--- Popularity among Gen X: 81%
--- Popularity among millennials: 73%
#12. Pillsbury
Updated
- Positive opinion score: 77%
--- Popularity among boomers: 84%
--- Popularity among Gen X: 80%
--- Popularity among millennials: 68%
#11. Doritos
Updated
- Positive opinion score: 77%
--- Popularity among boomers: 69%
--- Popularity among Gen X: 77%
--- Popularity among millennials: 82%
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#10. Hershey's Kisses
Updated
- Positive opinion score: 77%
--- Popularity among boomers: 85%
--- Popularity among Gen X: 77%
--- Popularity among millennials: 73%
#9. Heinz
Updated
- Positive opinion score: 77%
--- Popularity among boomers: 78%
--- Popularity among Gen X: 81%
--- Popularity among millennials: 74%
#8. Oreo
Updated
- Positive opinion score: 78%
--- Popularity among boomers: 80%
--- Popularity among Gen X: 73%
--- Popularity among millennials: 81%
#7. Betty Crocker
Updated
- Positive opinion score: 78%
--- Popularity among boomers: 82%
--- Popularity among Gen X: 80%
--- Popularity among millennials: 74%
#6. Kit Kat
Updated
- Positive opinion score: 78%
--- Popularity among boomers: 79%
--- Popularity among Gen X: 81%
--- Popularity among millennials: 76%
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#5. Ritz
Updated
- Positive opinion score: 79%
--- Popularity among boomers: 82%
--- Popularity among Gen X: 82%
--- Popularity among millennials: 75%
#4. Reese's Peanut Butter Cup
Updated
- Positive opinion score: 80%
--- Popularity among boomers: 81%
--- Popularity among Gen X: 81%
--- Popularity among millennials: 78%
#3. Lay's
Updated
- Positive opinion score: 80%
--- Popularity among boomers: 83%
--- Popularity among Gen X: 78%
--- Popularity among millennials: 78%
#2. Hershey's
Updated
- Positive opinion score: 81%
--- Popularity among boomers: 85%
--- Popularity among Gen X: 78%
--- Popularity among millennials: 80%
#1. M&M's
Updated
- Positive opinion score: 83%
--- Popularity among boomers: 89%
--- Popularity among Gen X: 83%
--- Popularity among millennials: 78%
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Originally published on stacker.com, part of the BLOX Digital Content Exchange.
